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We have created a number of visualizations to aid in our interpretation and analysis of the data, inspired by David S. Wooding's article, 'Eye Movements of Large Populations II: Deriving Regions of Interest, Coverage, and Similarity Using Fixation Maps.' Below are several examples of the types of visualizations we find most beneficial.

Fixation Height Maps
Using 3-dimensional contours, these maps depict aggregate fixation data.
 
Shadow Intensity Maps
These maps also depict the intensity of eye gaze to particular regions of a web page; however, the degree of attention to particular regions is emphasized by relative lightness.
 
Visualization Application
We are developing an application to employ these visualizations as a basis for contextual exploration of other metrics available from the eye tracker. The application also provides considerable support for scanpath analysis and locating regions of interest.

In the absence of a standard format for eye-tracking data, we hope to present a generalized file format and post the application for download.
 
 
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